Student Assignment Sample: Sales and Distribution Plan for Muji Hotels

      Muji opened its primary hotel in Shenzhen, China, in 2017–2018. Later, it extended to various hotels in Beijing, Ginza, and Singapore. The prices were trending higher than other hotels in the last four years. Muji's five-star hotel bookings cost $180. However, other hotels cost only $140. The key to increasing sales involves using a "no-brand strategy." Muji typically called its hotels "homeware" and began increasing sales. 

Distribution strategy

      Muji started using a no-brand strategy for publicity. The company hardly spent on the advertisement. It desired distribution only through word of mouth. Muji Hotels make significant efforts to promote their hotels and cafes in order to increase website traffic. The websites are already listed on booking channels to attract customers.

Sales Strategy

     Muji hotels provide efficient training for their staff members. The plan includes after-sales services such as handling complaints. Local influencers help to enhance sales in regional areas. They reduce sales efforts in the off-season as it might affect their revenue. Thus, Muji hotels employ a sales force throughout the year. They also build strategic communication using public relations (PR) and boost sales. 

Sales Forces

     A strong sales force immediately brings demand for the product intended to be sold. Muji has organized sales force programs, multi-channel campaigns, customer journeys, campaign analytics, and segmentation of the audience.  

Strategic Personal Selling Plan Recommendations:

· Personal selling benefits the purchase. The person planning to sell the services must be exemplary at communication. The sales force delivers market information and assists in strategic decision-making.

Receiving and accepting orders is a critical component of sales tasks. Set effort priorities for obtaining new customer prospects.

It is critical to plan sales meetings and presentations with the goal of selling efficiently. However, it is essential to select the target customer before making presentations.